Micro But Mighty

Nov 12, 2021 | Seek

Who says smaller followings mean less importance?

Here at Seek, we find that “micro” is mighty in so many ways!

Did you know that 30% of our initial engagement came from micro-influencers?

Let’s take a step back- what exactly is a micro-influencer.

A micro-influencer is an individual who has between 10-50k followers on social media. They are known for specific areas of interest and high rates of engagement from their audiences, according to ANA Driving Growth.

Micro Influencer - Seek App

This is EXACTLY why we focus our attention, not only on our influencers with over a million followers, but also on micro-influencers to drive our launch of Seek.

Do you want to know where to find abandoned buildings? How about where to find authentic Ethiopian food? Best places to find a date during happy hour? While we find these interests to be not in the “major interest” category, we found that there are super committed groups of people who really want to follow influencers in these uncommon niches.

We have influencers who cover broader categories such as “cocktails” and “beach vibe”, but our special sauce is the niche curators who showcase every possible interests and categories, known as “vibe”, on Seek. Our micro-influencers and our influencers alike are working together to bring a harmonious mix of content that brings our community together. Seek has something for everyone.


Our team is SO excited to announce that we launched our app this week! 😝


We think that you will discover truly original recommendations and secret tips that are hard to find anywhere else online. It is almost like having your BFF on Seek, giving you all the places to go.

That does not mean we are perfect- we always want to make our app better. PLEASE give us your feedback. We WANT to hear from you and to craft the app to your needs. Please email [email protected] and we will get back to you!

Thanks for reading. Please download our app HERE.

About Seek

Seek is a content platform that connects tastemakers in the consumer leisure space with millions of consumers seeking trusted and relevant recommendations on where to eat, drink and spend their leisure time. Consumers have access to trusted and vetted recommendations from like-minded experts while tastemakers can showcase and monetize their expertise and passion. Seek currently has thousands of recommendations from tastemakers around the world.

A minority and woman led company, Seek is dedicated to diversity, equity and inclusion and showcasing expertise from experts across interests and personalities. No matter who you are, find and share what you like on Seek.

To learn more about Seek, visit www.seekrecs.com.



Infographic source: medium.com