April 30, 2022

How to spend a day in the SoHo Neighborhood of New York

SoHo is one of the most popular and influential neighborhoods in New York City, especially in regards to fashion and culture. With all of the different storefronts, restaurants, cafes, and landmarks to choose from, it can be hard knowing where you should go. Check out these locations recommended by curators on Seek, an NYC-based app full of recommendations from in-the-know and expert locals. The below itinerary is based on recs from some of our top curators!

Begin your day in SoHo by looking for a quick sip or bite, at Harney and Sons SoHo or Now or Never Coffee.

1. Harney and Sons SoHo

433 Broome St, New York, NY 10013

Rec by: Steepreadrepeat

Harney and Sons is an excellent store if you’re looking for a little sip and bite during your time in SoHo. Not only do they have over 250 teas for you to try, they have a massive selection for purchase as well. There are smaller pastries and bites available for purchase in their lounge to enjoy with your tea of choice. Their tall ceilings and lilac walls make the entire experience of stopping in for a delicious earl grey or chai all that much more elegant. For the average tea drinker or die hard enthusiast, you’re surely covered at Harney and Sons.

2. Now or Never Coffee

30 Grand St, New York, NY 10013

Rec by: Garlicanddirt

Now or Never Coffee is a small coffee shop that offers all standard coffees such as espressos and lattes along with a few bites and other beverage options. This store has a small yet amazing and engaging space to sit, chat, and sip. They have amazing decorations and finishes to the entire shop, perfect for taking pictures or videos. In fact, the space itself is rentable if you ever want to host a small event at a great price. (Oh, did we mention if you rent the space you get free coffee while you’re there?)

SoHo brunch has excellent options, whether you’re aiming for something traditional or a bit differentiated. From eggs benedicts to soufflé pancakes, you should be covered! Check out Sadelles and Flippers.

3. Sadelles

463 W Broadway, New York, NY 10012

Rec by: Bonapp

If you’re looking for a chic brunch spot with choice Jewish fare, look no further than Sadelles. Located on Broadway, this restaurant is very accessible if you’re in SoHo. The menu is full of all sorts of brunch options, some more expensive than others. Order latkes, a brunch burger, or caviar and eggs. They also specialize in fish, with multiple options available for their specialty fish bagels. The menu is quite extensive, especially for a delicious brunch style meal, so be sure to give the whole thing a look. With a nicely fashioned and decorated brick interior, this restaurant will have your stomach growling and fingers ready to snap a great picture for the gram. 

4. Flippers

337 W Broadway, New York, NY 10013

Rec by: Kellypeacock

Flippers specializes in their souffle pancakes, all of which look like pieces of art. Their extremely soft and puffy texture makes them memorable, even before tasting. They’re available with lots of different toppings and varieties, whether that be a standard strawberry or something a bit more left field such as matcha pancakes. They also have other breakfast and brunch options, such as sandwiches, french toast, or eggs benedicts. With your souffle pancakes comes a great assortment of alcoholic beverages. Sake, champagne, and mimosas is just the beginning of the list. Definitely be sure to check out Flippers if you want to bite into a pillow of pure deliciousness.

It wouldn’t be a SoHo blog without some SoHo shops, right? Check out some shops that you may not know!

5. TheRealReal

80 Wooster St, New York, NY 10012

Rec by: Camilamontoya32

Thrifting and second hand designs are  a critically important way to positively impact your wardrobe, especially with the variety that NYC has to offer. TheRealReal is a second hand store that features a plethora of designer merchandise, all within a chic and high end space. There is even coffee available if you missed out earlier! If you have any clothing you want to sell, you’re able to on the spot. This a perfect place to stop and check out in SoHo if you’re looking to shop for designer, especially for the price and condition the clothing is in!


11 Bond St, New York, NY 10012

Rec by: Thaliwiththecurls

Showfields is a special type of pop up store, where brands rotate in and out somewhat frequently and you can find all sorts of clothing, beauty products, and more! You never know what to expect, and just walking through the store will have your eyes darting back and forth to the different items and brands. If you want to find a brand that is more low key but will make for a great SoHo souvenir, be sure to check out Showfields.

Ending a day in SoHo requires a SoHo dinner that will fulfill your dining needs.

7. Pera SoHo

54 Thompson St, New York, NY 10012

Rec by: Blackbites

Pera SoHo offers Mediterranean fare with beautiful outdoor seating in an enclosed patio space. The menu is extensive, with options for many palettes and dietary restrictions. Try their chicken “shashlik”, steak frites, and an assortment of side dishes. They also have a great selection of alcohol, with lots of wine by the bottle and cocktails as well. If you’re looking for some Mediterranean food earlier in the day, they have breakfast and lunch options available as well!

8. The Mercer Kitchen

99 Prince St, New York, NY 10012

Rec by: TeonaMango

The Mercer Kitchen offers American fare in a fusion space that combines rustic and modern design. Brick walls and large mirrors are a perfect background for their assortment of dishes, whether it be seared salmon or artichoke appetizers. It’s almost impossible to have nothing on their menu appeal, as it covers all sorts of flavor palettes and textures. Be sure to order one of their many desserts before you go! They offer cakes, cookies, assorted sorbets, and more!

What other neighborhoods should we cover in New York City? Have an out-of-the-box rec? Let us know!

Check out some of our curators’ recommendations for other neighborhoods, including Upper West Side and Brooklyn.

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About Seek

We are Seek, a content platform that connects tastemakers in the consumer leisure space with millions of consumers seeking trusted and relevant recommendations. Whether you seek travel, Covid-conscious spots, best places to go NYC, best parties NYC, best restaurants NYC, best rooftop bars NYC, or best rooftop brunch NYC, we have just what you need. Seek currently has thousands of recommendations from tastemakers around the world.

To learn more about Seek, visit seekrecs.com.

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