October 14, 2022

20% of Online Reviews are Fake

Earlier this year, NBC reporter Christ Chmura published a segment about Yelp that led him to

conclude he will never trust another online review again (check it out at: https://lnkd.in/eBV6zYSM).

Many Yelp reviewers, including “Yelp Elites”, admit to posting fake positive reviews for payment. Many of them have also posted multiple fake negative reviews for competitors of the businesses paying them!

After working in the consumer leisure recommendations space for over 2 years, our CEO, Shanna Liu, has found a surprisingly high number of reviewers on social media platforms that have also been paid sometimes over $5000 to go to restaurants, bars, shows, events, and more JUST to hype them up – regardless if the places are actually good experiences.

So we thought, what if we could eliminate this duplicity? What if you could effortlessly get right to the source of information on where the best spots in a particular city really are? What if you could ask a pastry chef what their favorite dessert places are, or hit up a professional street artist to find their favorite underground graffiti spots in the city? Enter Seek.

For the last year, we have been on a mission to find and cultivate expert “curators” on a completely free platform, crowdsourcing trusted and curated recommendations from the experts right to consumers. Our curators have been vetted for their expertise and authenticity and their recommendations are truly their personal, unbiased favorites, 100% not paid by the businesses. We are proud to have 3000+ top recommendations in NYC from 200 experts.

Stop second-guessing if a review is trustworthy. Join Seek today and see for yourself just how different expert-written recs really are: https://lnkd.in/e7hTmrzp

About Seek

We are Seek, a content platform that connects tastemakers in the consumer leisure space with millions of consumers seeking trusted and relevant recommendations. Whether you seek travel, Covid-conscious spots, best places to go NYC, best parties NYC, best restaurants NYC, best rooftop bars NYC, or best rooftop brunch NYC, we have just what you need. Seek currently has thousands of recommendations from tastemakers around the world.

To learn more about Seek, visit seekrecs.com.

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