Current leisure review sites are full of impersonal and unhelpful reviews from random individuals. They take forever to sift through and it’s hard to gauge the taste of the reviewer to know if the sentiment will resonate.

Seek’s recommendations and secret tips, on the other hand, are carefully vetted to ensure quality and consumers are able to filter for tips from curators with specific expertise and taste so the recs are always relevant and helpful for every person and every occasion.